Hulu Has Movies?

When briefed on a film campaign set to kick off at the Oscars, the problem was clear… people don’t know we have movies. in a recent campaign we boldly yelled “HULU HAS LIVE SPORTS!”

So for movies, we took a different, much more transparent route by simply asking the question. Then as the campaign evolved, we ever so slowly dropped the question mark.

Role: Creative Director, Editor